Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs
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B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
Preface
Acknowledgments
Part 1-The Shift from Mass Production to Mass Customization
1. Once Upon a Time
2. The System of Mass Production
3. The Emerging System of Mass Customization
4. Determining the Shift to Mass Customization
5. The Old Competition: How Mass Production Companies Faltered
6. The New Competition: How Mass Customization Companies Succeeded
Part 2-Exploring the New Frontier in Business Competition
7. Developing a Strategy for Mass Customization
8. Mass-Customizing Products and Services
9. Transforming the Organization for Mass Customization
10. Exploring the New Frontier
Appendix: Research on Market Turbulence
Notes
Index
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Hardcover. Condizione: Very Good. Mass Customization: The New Frontier in Business Competition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780875843728
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Paperback. Condizione: Very Good. The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002428895
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