Articoli correlati a Mass Customization: The New Frontier in Business Competition
Sinossi
Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs
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L'autore
B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
Contenuti
Preface
Acknowledgments
Part 1-The Shift from Mass Production to Mass Customization
1. Once Upon a Time
2. The System of Mass Production
3. The Emerging System of Mass Customization
4. Determining the Shift to Mass Customization
5. The Old Competition: How Mass Production Companies Faltered
6. The New Competition: How Mass Customization Companies Succeeded
Part 2-Exploring the New Frontier in Business Competition
7. Developing a Strategy for Mass Customization
8. Mass-Customizing Products and Services
9. Transforming the Organization for Mass Customization
10. Exploring the New Frontier
Appendix: Research on Market Turbulence
Notes
Index
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Mass Customization: The New Frontier in Business Competition
Editore:
Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Mass Customization: The New Frontier in Business Competition
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Hardcover. Condizione: Very Good. Mass Customization: The New Frontier in Business Competition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780875843728
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Mass Customization: The New Frontier in Business Competition
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780875843728
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Mass Customization: Politics and Influence in Organizations
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Mass Customization: Politics and Influence in Organizations
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Harvard Business Review Press
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.6. Codice articolo G0875843727I4N00
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Mass Customization : The New Frontier in Business Competition
Editore:
Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Mass Customization: The New Frontier in Business Competition
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ISBN 13: 9780875843728
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Mass Customization: The New Frontier in Business Competition
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Mass Customization: The New Fr
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Mass Customization: The New Fr
Editore:
Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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