Articoli correlati a Mass Customization: The New Frontier in Business Competition
Sinossi
Arguing that mass production of products is outdated, the author outlines new management techniques for combining individualtiy of products and services with low costs
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore
B. Joseph Pine II is a co-founder of Strategic Horizons LLP, and the co-author of The Experience Economy (HBS Press).
Contenuti
Preface
Acknowledgments
Part 1-The Shift from Mass Production to Mass Customization
1. Once Upon a Time
2. The System of Mass Production
3. The Emerging System of Mass Customization
4. Determining the Shift to Mass Customization
5. The Old Competition: How Mass Production Companies Faltered
6. The New Competition: How Mass Customization Companies Succeeded
Part 2-Exploring the New Frontier in Business Competition
7. Developing a Strategy for Mass Customization
8. Mass-Customizing Products and Services
9. Transforming the Organization for Mass Customization
10. Exploring the New Frontier
Appendix: Research on Market Turbulence
Notes
Index
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Mass Customization: The New Frontier in Business Competition
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Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Mass Customization: The New Frontier in Business Competition
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Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Mass Customization: The New Frontier in Business Competition
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Harvard Business Review Press, 1992
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Mass Customization: The New Frontier in Business Competition
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Harvard Business Review Press, 1992
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Mass Customization: The New Frontier in Business Competition
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hardcover. Condizione: Good. The dust jacket shows normal wear. The pages show normal wear. There is highlighting or handwriting through out the book. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations! Codice articolo mon0000151478
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Mass Customization: The New Frontier in Business Competition
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Harvard Business Review Press, 1992
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ISBN 13: 9780875843728
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Hardback. Condizione: Very Good. The mass production of standardized goods was the source of America's economic strength for generations and became the model for successful industries. Today, that model is a major cause of the nation's declining competitiveness. As Joe Pine makes clear, innovative companies are embracing a new paradigm of management - mass customization - that allows them to create greater variety and customization in their products and services at competitive prices, or better. He explains mass customization in its historical context, demonstrates why mass production cannot work in turbulent industries, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentary on when and how managers in both service and manufacturing industries can make the transition to mass customization. He details the strategies, methods, and organizational transformations required to develop, produce, market, and deliver individually customized goods and services, and shows managers how to analyze their own industries to determine if they should shift to mass customization. Codice articolo CIN0875843727VG
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Mass Customization : The New Frontier in Business Competition
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Mass Customization : The New Frontier in Business Competition
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Mass Customization : The New Frontier in Business Competition
Editore:
Harvard Business Review Press, 1992
ISBN 10: 0875843727
ISBN 13: 9780875843728
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Da: Better World Books, Mishawaka, IN, U.S.A.
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Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 1108287-75
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Mass Customization: Politics and Influence in Organizations
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