Development Factory: Unlocking the Potential of Process Innovation - Rilegato

Pisano, Gary P.

 
9780875846507: Development Factory: Unlocking the Potential of Process Innovation

Sinossi

Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.

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Informazioni sull?autore

Gary P. Pisano is the Harry E. Figgle Jr. Professor of Business Administration and Head of the Technology and Operations Management unit at Harvard Business School.

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Altre edizioni note dello stesso titolo

9780071038546: Development Factory: Unlocking the Potential of Process Innovation

Edizione in evidenza

ISBN 10:  007103854X ISBN 13:  9780071038546
Casa editrice: Harvard Business School, 2000
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