Balanced Scorecard - Rilegato

Kaplan, Robert S.; Norton, David P.

 
9780875846514: Balanced Scorecard

Sinossi

Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategy

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.

Product Description

24 cm. x, 310 p. : ill. Encuadernación en tapa dura de editorial con sobrecubierta. Idioma Inglés. Robert S. Kaplan, David P. Norton. Includes index. Includes bibliographical references and index. Contents Measurement and management in the information age -- Why does business need a balanced scorecard? -- Pt. 1. Measuring business strategy -- Financial perspective -- Customer perspective -- Internal-business-process perspective -- Learning and growth perspective -- Linking balanced scorecard measures to your strategy -- Structure and strategy -- Pt. 2. Managing business strategy -- Achieving strategic alignment: from top to bottom -- Targets, resource allocation, initiatives, and budgets -- Feedback and the strategic learing process -- Implementing a balanced scorecard management program -- Appendix: building a balanced scorecard -- Index .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 9780875846514; 0875846513

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.