Provides assistance to businesses in moving from ideas to action, achieving long-term goals, and obtaining feedback about strategy
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Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
24 cm. x, 310 p. : ill. Encuadernación en tapa dura de editorial con sobrecubierta. Idioma Inglés. Robert S. Kaplan, David P. Norton. Includes index. Includes bibliographical references and index. Contents Measurement and management in the information age -- Why does business need a balanced scorecard? -- Pt. 1. Measuring business strategy -- Financial perspective -- Customer perspective -- Internal-business-process perspective -- Learning and growth perspective -- Linking balanced scorecard measures to your strategy -- Structure and strategy -- Pt. 2. Managing business strategy -- Achieving strategic alignment: from top to bottom -- Targets, resource allocation, initiatives, and budgets -- Feedback and the strategic learing process -- Implementing a balanced scorecard management program -- Appendix: building a balanced scorecard -- Index .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario. ISBN: 9780875846514; 0875846513
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