Articoli correlati a Competing in the Age of Digital Convergence

Competing in the Age of Digital Convergence - Rilegato

 
9780875847269: Competing in the Age of Digital Convergence
Rilegato
ISBN 10: 0875847269 ISBN 13: 9780875847269
Casa editrice: Harvard Business School Pr, 1997

Sinossi

The essays in this important collection reveal that the key to success for companies competing in the new digital world will not be to engineer big technological breakthroughs but rather to develop new products and services by creatively combining new and existing technologies with innovative managerial approaches.

The book features contributions from scholars at institutions including the Harvard Business School, Stanford, and MIT as well as senior managers at Intel, IBM, and Mercer Management Consulting. Drawing lessons from their own and other leading companies of the information age, including Silicon Graphics, Sun Microsystems, and Microsoft, the authors explore the dynamics of the rapidly evolving digital environment.

These timely essays address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; place the computer industry in historical perspective; and examine the managerial challenges of the new environment, especially product and process development and the role of interfirm alliances.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.

Contenuti

Preface and Acknowledgments
1. Introduction
CHESS and Competing in the Age of Digital Convergence by David B. Yoffie
2. The Computer Industry
The First Half-Century by Alfred D. Chandler, Jr.
2. Sun Wars
Competition within a Modular Cluster, 1985-1990 by Carliss Y. Baldwin and Kim B. Clark
4. Winners and Losers
Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment by David J. Collis, P. William Bane, and Stephen P. Bradley
5. What Does Industry Convergence Mean? By Shane Greenstein and Tarun Khanna
6. Creating Value and Setting Standards
The Lessons of Consumer Electronics for Personal Digital Assistants byAnita M. McGahan, Leslie L. Vadasz, and David B. Yoffie
7. Larger Firms' Demand for Computer Products and Services
Competing Market Models, Inertia, and Enabling Strategic Change by Timothy E. Bresnahan and Garth Saloner
8. Patent Scope and Emerging Industries
Biotechnology, Software, and Beyond by Josh Lerner and Robert P. Merges
9. Alliance Clusters in Multimedia
Safety Net or Entanglement? by Benjamin Gomes-Casseres and Dorothy Leonard-Barton
10. Beyond the Waterfall
Software Development at Microsoft by Michael A. Cusumano and Stanley A. Smith
11. Managing Chaos
System-Focused Product Development in the Computer and Multimedia Environment by Marco Iansiti
Index
About the Contributors
About the Authors

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Harvard Business School Pr
Data di pubblicazione
1997
Lingua
Inglese
ISBN 10 
0875847269
ISBN 13 
9780875847269
Rilegatura
Copertina rigida
Numero di pagine
464
Redattore
Yoffie David B.
Contatto del produttore
non disponibile
Persona responsabile
non disponibile