Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change - Brossura

Utterback, James M

Brossura

ISBN 10: 0875847404 ISBN 13: 9780875847405

Casa editrice: Harvard Business School Press, 1996

Riassunto

The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort. Also available in hardcover; ISBN 0875843425, $32.50.

Su questo libro

L'autore:

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Product Description:

Book by Utterback James M

Su questa edizione

• Editore: Harvard Business School Press
• Data di pubblicazione: 1996
• ISBN 10: 0875847404
• ISBN 13: 9780875847405
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 288