Articoli correlati a Net Gain
Sinossi
Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it.
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Informazioni sull?autore
John Hagel III is a principal at the Silicon Valley office of McKinsey & Company, Inc., and a leader of the firm's Interactive Multimedia Practice. His work is primarily with clients in the electronics, telecommunications, and media industries, with a focus on strategic management and performance improvement. Prior to joining McKinsey, he served as senior vice president for strategic planning at Atari; as president of Sequoia Group, a systems house selling turnkey computer systems to physicians; and as a consultant with the Boston Consulting Group. Mr. Hagel is the author of a number of legal and business books and articles. His most recent piece, written with Harvard Business School professor Jeffrey F. Rayport, was "The Coming Battle for Customer Information," which appeared in the January/February 1997 issue of the Harvard Business Review.
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Net Gain: Expanding Markets Through Virtual Communities
Editore:
Harvard Business Review Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Net Gain
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Harvard Business Review Press, 1997
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ISBN 13: 9780875847597
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Condizione: Como nuevo. : En 'Net Gain', John Hagel III y Arthur G. Armstrong exploran cómo las comunidades virtuales están transformando los mercados. Este libro ofrece un modelo económico para cuantificar el potencial de ingresos y la inversión necesaria para construir una comunidad virtual exitosa. A través de ejemplos reales, los autores muestran cómo las empresas pueden adaptar sus estrategias de desarrollo de productos, marketing y servicio al cliente para competir en la economía en línea, construyendo relaciones sólidas con clientes, proveedores y competidores. EAN: 9780875847597 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Net Gain Autor: John Hagel III| Arthur G. Armstrong Editorial: HARVARD BUSINESS REVIEW PR Idioma: en Páginas: 256 Formato: tapa dura. Codice articolo Happ-2024-01-29-e238ae83
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Net Gain: Expanding Markets Through Virtual Communities
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Harvard Business School Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Net Gain : Expanding Markets Through Virtual Communities
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Harvard Business Review Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Net Gain: Expanding Markets Through Virtual Communities
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Harvard Business School Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Hardcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 1997. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo D-005-241
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Net Gain: Expanding Markets Through Virtual Communities
Editore:
Harvard Business School Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-824-788
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Net Gain: Expanding Markets Through Virtual Communities
Editore:
Harvard Business School Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Da: Ammareal, Morangis, Francia
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Hardcover. Condizione: Bon. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo C-824-789
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Net Gain: Expanding Markets Through Virtual Communities
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Harvard Business Review Press, 1997
ISBN 10: 0875847595
ISBN 13: 9780875847597
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Net Gain: Expanding Markets Through Virtual Communities
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Hardcover. Condizione: Very Good. Net Gain: Expanding Markets Through Virtual Communities This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780875847597
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Net Gain: Expanding Markets Through Virtual Communities
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780875847597
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