Articoli correlati a Customer Equity: Building and Managing Relationships...
Sinossi
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace.
Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull'autore
Jacquelyn S. Thomas is a Professor at Emory's Goizueta School of Business in Atlanta.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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Customer Equity : Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships as Valuable Assets
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Harvard Business Review Press, 2001
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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ISBN 13: 9780875847641
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Hardcover. Condizione: Very Good. Customer Equity: Building and Managing Relationships as Valuable Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
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Harvard Business Review Press, 2001
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ISBN 13: 9780875847641
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Customer Equity: Building and Managing Relationships As Valuable Assets
Editore:
Harvard Business Review Press, 2001
ISBN 10: 0875847641
ISBN 13: 9780875847641
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hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_451011026
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780875847641
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