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Argues that in the future, customers will control and provide information about themselves only through intermediaries that work in their interest
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Informazioni sull'autore
John Hagel III is a principal in McKinsey & Company, Inc.'s Silicon Valley office and a leader of the firm's Interactive Multimedia Practice. He is the coauthor of the bestselling book Net Gain: Expanding Markets through Virtual Communities.
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Da: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data. Codice articolo 00071733071
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0875848893.G
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Condizione: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo GWV.0875848893.VG
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Da: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condizione: Very Good. Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain, teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data. Codice articolo CIN0875848893VG
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Net Worth
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Harvard Business School Press, Boston, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Hardcover. vg/g, tear to dj. Business; 16934. Codice articolo 16934
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Condizione: Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Codice articolo D16M-01515
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Net Worth : Shaping Markets When Customers Make the Rules
Editore:
Harvard Business School Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Hardcover. Condizione: Very Good. Condizione sovraccoperta: Very Good. Hardcover and dust jacket in glossy VG+ condition (slight handling). 311 unmarked pages. [1.6 lbs]. Book. Codice articolo 23234
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Net Worth: Shaping Markets When Customers Make the Rules
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ISBN 13: 9780875848891
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Hardcover. Condizione: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Codice articolo 0875848893-11-1-29
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Net Worth: Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Codice articolo G0875848893I4N00
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Net Worth : Shaping Markets When Customers Make the Rules
Editore:
Harvard Business Review Press, 1999
ISBN 10: 0875848893
ISBN 13: 9780875848891
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Condizione: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 9741532-75
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