Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues - Rilegato

Myers, James H., Ph.D.

Rilegato

ISBN 10: 0877572763 ISBN 13: 9780877572763

Casa editrice: South-Western Pub, 2000

Riassunto

To be competitive in today’s markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you’ll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today’s customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.

Su questo libro

Product Description:

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Su questa edizione

• Editore: South-Western Pub
• Data di pubblicazione: 2000
• ISBN 10: 0877572763
• ISBN 13: 9780877572763
• Rilegatura: Copertina rigida
• Numero di pagine: 219