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Sinossi
REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Advertising includes the definition of marketing, advertising classifications, structure of the advertising business, consumer behavior decisions, market segmentation, media planning, print media production, broadcast media production, copyrighting, advertising design, sales promotion, business/corporate advertising and public relations, nonprofit advertising, and international advertising.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Dalla quarta di copertina
REA s Essentials is an insightful series of practical and informative study guides covering nearly 100 subjects. Our study guide for Advertising is packed with student-friendly topic reviews that explain everything about Advertising. It s a handy resource when preparing for Advertising exams or doing homework, and makes a great textbook companion. The Essentials of Advertising is also an invaluable resource for Advertising teachers outlining a course curriculum, writing exams, and developing classroom assignments.| REA s Essentials is an insightful series of practical and informative study guides covering nearly 100 subjects. Our study guide for Advertising is packed with student-friendly topic reviews that explain everything about Advertising. It s a handy resource when preparing for Advertising exams or doing homework, and makes a great textbook companion. The Essentials of Advertising is also an invaluable resource for Advertising teachers outlining a course curriculum, writing exams, and developing classroom assignments.Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Foto dell'editore
Advertising Essentials
Editore:
Research & Education Association, 1992
ISBN 10: 0878919066
ISBN 13: 9780878919062
Antico o usato
Brossura
Da: Better World Books: West, Reno, NV, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 58196965-75
Compra usato
EUR 8,95
Spedizione gratuita
Spedito in U.S.A.
Spedito in U.S.A.
Quantità: 1 disponibili