No Static: A Guide to Creative Radio Programming - Brossura

McCoy, Quincy

 
9780879307073: No Static: A Guide to Creative Radio Programming

Sinossi

(Book). Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and ultimately higher ratings leading to higher revenue.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Product Description

Now in paperback, this practical and provocative handbook shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air and how to do it. * Includes skills-building techniques and exercises * By the former senior editor of Gavin, the leading magazine for radio industry professionals Written in a straightforward and personal style, No Static offers proven strategies for developing and guiding a successful, creative radio team. This essential primer stresses the importance of building leadership skills that encourage creativity, increase flexibility, motivate staff, and nurture teamwork. Packed with practical tips, techniques and exercises, the book helps readers achieve more focused station branding, stronger programming, more personable DJs, and ultimately higher ratings yielding higher revenue.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9780879305949: No Static: A Guide to Creative Radio Programming

Edizione in evidenza

ISBN 10:  0879305940 ISBN 13:  9780879305949
Casa editrice: Miller Freeman Psn Inc, 1999
Rilegato