No Static: A Guide to Creative Radio Programming - Brossura

McCoy, Quincy

Brossura

ISBN 10: 0879307072 ISBN 13: 9780879307073

Casa editrice: Backbeat Books, 2002

Riassunto

(Book). Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and ultimately higher ratings leading to higher revenue.

Su questo libro

Product Description

Now in paperback, this practical and provocative handbook shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air and how to do it. * Includes skills-building techniques and exercises * By the former senior editor of Gavin, the leading magazine for radio industry professionals Written in a straightforward and personal style, No Static offers proven strategies for developing and guiding a successful, creative radio team. This essential primer stresses the importance of building leadership skills that encourage creativity, increase flexibility, motivate staff, and nurture teamwork. Packed with practical tips, techniques and exercises, the book helps readers achieve more focused station branding, stronger programming, more personable DJs, and ultimately higher ratings yielding higher revenue.

Dettagli dell?edizione

• Editore: Backbeat Books
• Data di pubblicazione: 2002
• ISBN 10: 0879307072
• ISBN 13: 9780879307073
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 288