Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition: Forging a New Competitiveness in the Fires of Head-Head Competition - Rilegato

Perry, Lee Tom

 
9780887304354: Offensive Strategy: Forging a New Competitiveness in the Fires of Head-To-Head Competition: Forging a New Competitiveness in the Fires of Head-Head Competition
Rilegato
ISBN 10: 0887304354 ISBN 13: 9780887304354
Casa editrice: Harpercollins, 1990

Sinossi

A study of the ways in which Japanese, Korean & American companies operate. American companies follow traditional competitive strategies of carving out defensible niches where no competition exists and in the process get flabbier and flabbier, so that when the Japanese and Koreans bring their businesses to the US, they are able to take control in one industry after another. In this book Lee Perry presents a three-pronged attack. Companies can compete by being the most opportunistic, the most visionary, or the best managed. Using examples from well-known companies including Kodak, Fuji, Harley Davidson, British Airways and Micron the author offers a prescription for regaining the leadership role.

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Editore
Harpercollins
Data di pubblicazione
1990
Lingua
Inglese
ISBN 10 
0887304354
ISBN 13 
9780887304354
Rilegatura
Copertina rigida
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
Simone Casetta
0039 275422215
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italia