The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk - Rilegato

Ries, Al; Trout, Jack

 
9780887305924: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

Sinossi

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. 75,000 first printing. $75,000 ad/promo. Tour.

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