A fundamental book on deliberate creative thinking from a world-renowned expert in the field and the inventor of the systematic process of lateral thinking. Used correctly, creating thinking can save companies millions of dollars as the best and cheapest way to get added value out of existing resources and assets. Line drawings.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
De Bono's term "lateral thinking" (the title of a previous book) refers to problem-solving by apparently illogical methods. In a fertile user's manual to the mind, de Bono, a prolific author and business consultant, tackles creative thought as a skill that can be taught, a systematic process of breaking free of old concepts and finding alternatives. In an informal, discursive style, he presents an arsenal of techniques for cultivating ideas and harvesting the usable onesto avoid mixed metaphor; also, harvest is late stage of agricultural process, so should come after 'nurture' or 'cultivation' . Rooted in his theory that creativity flows out of the way human perception works as a self-organizing information system, these techniques include random word generation, multiple focuses, "provocations" that provide a novel framework through which to look at things, and the "six hats method" encouraging cooperative exploration instead of adversarial thinking. His insights seem broadly applicable to business, education, law and other fields.
Copyright 1992 Reed Business Information, Inc.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Condizione libro: Brand New. New. Codice libro della libreria A2811
Descrizione libro Harperbusiness, 1993. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110887306357
Descrizione libro HarperBusiness, 1993. Paperback. Condizione libro: Brand New. reprint edition. 8.50x5.25x0.75 inches. In Stock. Codice libro della libreria zk0887306357
Descrizione libro Harperbusiness, 1993. Paperback. Condizione libro: New. book. Codice libro della libreria M0887306357