The Only Thing That Matters: Bringing the Power of the Customer into the Center of Your Business - Brossura

Albrecht, Karl

Brossura

ISBN 10: 088730639X ISBN 13: 9780887306396

Casa editrice: Harper Business, 1993

Riassunto

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

• Finding the "Invisible Truth" about your customer
• Creating new, long-term rules for the Game
• Winning the hearts, minds, and hands of your people
• Making all systems, policies, and procedures customer-friendly
• Keeping score and leading the way

Su questo libro

Informazioni sull?autore

Karl Albrecht is the pint-size, curly-haired creative visionary behind the quirky and inspirational lifestyle brand Mr. Kate. In 2009, Albrecht founded the company with the goal of inspiring others to discover their own unique sense of style and has since grown the brand to a global audience of millions of dedicated viewers and consumers.

Dalla quarta di copertina

Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:

• Finding the "Invisible Truth" about your customer
• Creating new, long-term rules for the Game
• Winning the hearts, minds, and hands of your people
• Making all systems, policies, and procedures customer-friendly
• Keeping score and leading the way

Dettagli dell?edizione

• Editore: Harper Business
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 088730639X
• ISBN 13: 9780887306396
• Rilegatura: Copertina flessibile
• Numero di pagine: 256
• Contatto del produttore: non disponibile