Articoli correlati a Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It - Brossura

Ries, Al

 
9780887308635: Focus: The Future of Your Company Depends on It
Brossura
ISBN 10: 0887308635 ISBN 13: 9780887308635
Casa editrice: Harperbusiness, 1997

Sinossi

How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.

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Product Description

Book by Ries Al

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Harperbusiness
Data di pubblicazione
1997
Lingua
Inglese
ISBN 10 
0887308635
ISBN 13 
9780887308635
Rilegatura
Copertina flessibile
Numero edizione
1
Contatto del produttore
non disponibile
Persona responsabile
Simone Casetta
0039 275422215
casetta@mondadori.it

Via Mondadori 1,
Segrate Milano
20090
Italia