An in-depth look at software created by the author shows how the market research company of Coopers & Lybrand can now create virtual worlds where they test the potential popularity of a product based on consumer trends and demands.
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Winslow Farrell is a partner with Coopers & Lybrand consulting L.L.P., where he leads the Emergent Solutions Group. His team utilizes the sciences of complexity and adaptive agent technology to create virtual worlds where clients in various industries can test strategic plans. Farrell's work has been featured in a variety of publications, including the Wall Street Journal, Forbes, and Business Week. He lives in Westport, Connecticut, with his wife and two daughters.
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