Applies the science of complexity theory to modern business challenges, explaining how virtual-world consumer environments accurately emulate human behavior and how managers can apply an understanding of such simulations to real-world industry. Reprint.
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Winslow Farrell is a partner with Coopers & Lybrand consulting L.L.P., where he leads the Emergent Solutions Group. His team utilizes the sciences of complexity and adaptive agent technology to create virtual worlds where clients in various industries can test strategic plans. Farrell's work has been featured in a variety of publications, including the Wall Street Journal, Forbes, and Business Week. He lives in Westport, Connecticut, with his wife and two daughters.
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