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Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.
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Book by Victor J Cook Jr JeanClaude Larreche Edward C Stro
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Readings in Marketing Strategy
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Readings in Marketing Strategy
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Readings in Marketing Strategy
Editore:
Scientific Press Inc, 1989
ISBN 10: 0894261398
ISBN 13: 9780894261398
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Condizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Codice articolo wbs1330979406
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Readings in Marketing Strategy
Editore:
Scientific Pr (edition 2), 1989
ISBN 10: 0894261398
ISBN 13: 9780894261398
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Paperback. Condizione: Good. 2. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Codice articolo 0894261398-11-1
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