Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry - Rilegato

 
9780897896825: Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry
Rilegato
ISBN 10: 0897896823 ISBN 13: 9780897896825
Casa editrice: Praeger Pub Text, 2002

Sinossi

Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets. To be successful designers, professionals must learn new processes, develop training programs, modify communication styles, and share their methods to make their work possible. The current volume is written by social scientists, designers, and entrepreneurs who create new products and services. They provide frank and insightful discussions about the opportunities and challenges facing researchers and designers who are learning to collaborate.

The book highlights several major topics in order to focus on critical aspects of the industry's highly related features. It provides background information about ethnography, decsribes and analyzes the industry, presents case examples of working practices and discusses emerging methodology based on three fundamental kinds of projects (discovery, design, and evaluation). The book suggests ways emerging design professionals can (1) improve their own performance, (2) change the working processes of the industry itself, (3) contribute to basic ethnographic research, and (4) craft training programs for the next generation of professionals.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sugli autori

SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.

BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.



SUSAN SQUIRES is Executive Director, Customer Insight Research, TACTICS, LLC, Pescadero, California.

BRYAN BYRNE is Co-Founder of Baffin Solutions Inc. in Alameda, California.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Praeger Pub Text
Data di pubblicazione
2002
Lingua
Inglese
ISBN 10 
0897896823
ISBN 13 
9780897896825
Rilegatura
Copertina rigida
Numero di pagine
239
Redattore
Squires Susan, Byrne Bryan
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
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