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The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion - Rilegato

Grossman, Ann

 
9780899302669: The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion
Rilegato
ISBN 10: 0899302661 ISBN 13: 9780899302669
Casa editrice: Praeger Pub Text, 1987

Sinossi

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.

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Informazioni sugli autori

ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.



ANN GROSSMAN has ten years of corporate marketing and marketing research experience. She is currently a Brand Manager at AT&T Communications in Piscataway, New Jersey.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Praeger Pub Text
Data di pubblicazione
1987
Lingua
Inglese
ISBN 10 
0899302661
ISBN 13 
9780899302669
Rilegatura
Copertina rigida
Numero di pagine
256
Contatto del produttore
non disponibile
Persona responsabile
gpsr@libri.de
gpsr@libri.de

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