Sinossi
Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole. Business Information Alert
Written for planning professionals in corporations and the nonprofit sector this volume addresses a critical facet of the business planning process: the need for adequate CI (competitive intelligence). As the authors note at the outset, a business cannot develop a sound competitive strategy without reliable CI, nor can it expect to apply that strategy without an ongoing CI effort. Improved Business Planning Using Competitive Intelligence examines the types of corporate planning and offers practical, detailed advice on using CI techniques to make planning more effective.
The authors begin with an overview of CI and business planning, focusing on such areas as the phases of CI, the importance of planning, the basic requirements of planning, the types of CI available, and the ways in which CI can be injected into corporate strategy formulation. Subsequent chapters address the actual procedures involved in using CI: gathering and analyzing data, recognizing disinformation, integrating CI into business planning, supplementing business planning with CI, shadowing markets, and defending one firm from another's CI efforts. Each chapter includes a list of key references. A glossary of terms and four appendices dealing with the CI process as a whole complete this indispensable contribution to the literature of corporate planning.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sugli autori
CAROLYN M. VELLA is President and founder of The Helicon Group, Ltd., a consulting firm in Allentown, Pennsylvania, which specializes in competitive intelligence.
JOHN J. MCGONAGLE, JR., is the firm's vice president.
CAROLYN M. VELLA is President and founder of The Helicon Group, Ltd., a consulting firm in Allentown, Pennsylvania, which specializes in competitive intelligence.
JOHN J. MCGONAGLE, JR., is the firm's vice president.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Improved Business Planning Using Competitive Intelligence
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0899303404. Codice articolo 8979174
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Improved Business Planning Using Competitive Intelligence (Hardcover)
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Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 0899303404
ISBN 13: 9780899303406
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Hardcover. Condizione: new. Hardcover. Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole. Business Information AlertWritten for planning professionals in corporations and the nonprofit sector this volume addresses a critical facet of the business planning process: the need for adequate CI (competitive intelligence). As the authors note at the outset, a business cannot develop a sound competitive strategy without reliable CI, nor can it expect to apply that strategy without an ongoing CI effort. Improved Business Planning Using Competitive Intelligence examines the types of corporate planning and offers practical, detailed advice on using CI techniques to make planning more effective.The authors begin with an overview of CI and business planning, focusing on such areas as the phases of CI, the importance of planning, the basic requirements of planning, the types of CI available, and the ways in which CI can be injected into corporate strategy formulation. Subsequent chapters address the actual procedures involved in using CI: gathering and analyzing data, recognizing disinformation, integrating CI into business planning, supplementing business planning with CI, shadowing markets, and defending one firm from another's CI efforts. Each chapter includes a list of key references. A glossary of terms and four appendices dealing with the CI process as a whole complete this indispensable contribution to the literature of corporate planning. Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole. "Business Information Alert" Written for planning professionals in corporations and the nonprofit sector this volume addresses a critical facet of the business planning process: the need for adequate CI (competitive intelligence). As the authors note at the outset, a business cannot develop a sound competitive strategy without reliable CI, nor can it expect to apply that strategy without an ongoing CI effort. "Improved Business Planning Using Competitive Intelligence" examines the types of corporate planning and offers practical, detailed advice on using CI techniques to make planning more effective. The authors begin with an overview of CI and business planning, focusing on such areas as the phases of CI, the importance of planning, the basic requirements of planning, the types of CI available, and the ways in which CI can be injected into corporate strategy formulation. Subsequent chapters address the actual procedures involved in using CI: gathering and analyzing data, recognizing disinformation, integrating CI into business planning, supplementing business planning with CI, shadowing markets, and defending one firm from another's CI efforts. Each chapter includes a list of key references. A glossary of terms and four appendices dealing with the CI process as a whole complete this indispensable contribution to the literature of co Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780899303406
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Improved Business Planning Using Competitive Intelligence (Hardcover)
Editore:
Bloomsbury Publishing Plc, Westport, 1988
ISBN 10: 0899303404
ISBN 13: 9780899303406
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Hardcover. Condizione: new. Hardcover. Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole. Business Information AlertWritten for planning professionals in corporations and the nonprofit sector this volume addresses a critical facet of the business planning process: the need for adequate CI (competitive intelligence). As the authors note at the outset, a business cannot develop a sound competitive strategy without reliable CI, nor can it expect to apply that strategy without an ongoing CI effort. Improved Business Planning Using Competitive Intelligence examines the types of corporate planning and offers practical, detailed advice on using CI techniques to make planning more effective.The authors begin with an overview of CI and business planning, focusing on such areas as the phases of CI, the importance of planning, the basic requirements of planning, the types of CI available, and the ways in which CI can be injected into corporate strategy formulation. Subsequent chapters address the actual procedures involved in using CI: gathering and analyzing data, recognizing disinformation, integrating CI into business planning, supplementing business planning with CI, shadowing markets, and defending one firm from another's CI efforts. Each chapter includes a list of key references. A glossary of terms and four appendices dealing with the CI process as a whole complete this indispensable contribution to the literature of corporate planning. Written for planning professionals in corporations and the nonprofit sector, this book addresses the need for adequate competitive intelligence. Types of corporate planning are examined and practical, detailed advice on using CI techniques to make planning more effective are offered. The book begins with an overview of CI and business planning, subsequent chapters address procedures involved in using CI. Each chapter includes a list of key references. The book concludes with a glossary of terms and four appendixes that deal with the CI process as a whole. "Business Information Alert" Written for planning professionals in corporations and the nonprofit sector this volume addresses a critical facet of the business planning process: the need for adequate CI (competitive intelligence). As the authors note at the outset, a business cannot develop a sound competitive strategy without reliable CI, nor can it expect to apply that strategy without an ongoing CI effort. "Improved Business Planning Using Competitive Intelligence" examines the types of corporate planning and offers practical, detailed advice on using CI techniques to make planning more effective. The authors begin with an overview of CI and business planning, focusing on such areas as the phases of CI, the importance of planning, the basic requirements of planning, the types of CI available, and the ways in which CI can be injected into corporate strategy formulation. Subsequent chapters address the actual procedures involved in using CI: gathering and analyzing data, recognizing disinformation, integrating CI into business planning, supplementing business planning with CI, shadowing markets, and defending one firm from another's CI efforts. Each chapter includes a list of key references. A glossary of terms and four appendices dealing with the CI process as a whole complete this indispensable contribution to the lit Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780899303406
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