Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age - Brossura

Miller, Jerry P.

Brossura

ISBN 10: 0910965285 ISBN 13: 9780910965286

Casa editrice: Information Today Inc, 1999

Riassunto

Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.

Su questo libro

L'autore:

Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.

Product Description:

With contributions from the world's leading business intelligence practitioners, here is a tremendously informative and practical look at the CI process, how it is changing, and how it can be managed effectively in the Digital Age. Loaded with case studies, tips, techniques, and more.

Su questa edizione

• Editore: Information Today Inc
• Data di pubblicazione: 1999
• ISBN 10: 0910965285
• ISBN 13: 9780910965286
• Rilegatura: Copertina flessibile
• Numero di pagine: 276