Idea Industry: How to Crack the Advertising Career Code - Brossura

Robbs, Brett; Morrison, Deborah

 
9780929837338: Idea Industry: How to Crack the Advertising Career Code
Brossura
ISBN 10: 0929837339 ISBN 13: 9780929837338
Casa editrice: Rockport Pub, 2008

Sinossi

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull'autore

Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Rockport Pub
Data di pubblicazione
2008
Lingua
Inglese
ISBN 10 
0929837339
ISBN 13 
9780929837338
Rilegatura
Copertina flessibile
Numero di pagine
230
Contatto del produttore
non disponibile
Persona responsabile
non disponibile