Bare Essentials: The Aldi Way To Retail Success - Brossura

Brandes, Dieter

Brossura

ISBN 10: 0954282973 ISBN 13: 9780954282974

Casa editrice: Cyan Communications, 2004

Riassunto

A former company executive explains the guiding philosophies of the global retail giant ALDI, whose 50-year history and successful spinoff Trader Joe's has made it a corporate leader on the scale of Wal-Mart and General Electric. Simplicity, not discount, is discussed as the answer to the company's driving question Why should customers visit your store? The corporate culture, philosophy, working principles, and organizational methods of ALDI are explained as the major factors for the company's extraordinary growth and success. This insider's perspective on the company offers lessons on consumer retailing and management that will be useful to aspiring business professionals.

Su questo libro

Informazioni sull'autore

Dieter Brandes is a former managing director of ALDI. He is an organizational strategy consultant.

Dettagli dell'edizione

• Editore: Cyan Communications
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 0954282973
• ISBN 13: 9780954282974
• Rilegatura: Copertina flessibile
• Numero di pagine: 207
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile