Articoli correlati a Competing For Choice: Developing Winning Brand Strategies
Sinossi
This expert perspective on brand strategy provides techniques for using branding to build a sustainable advantage over competitors. Maintaining a wide conception of business competition requires that intrepid business leaders consider how to attract and sustain relationships with consumers, employees, partners, and investors, all of whom must choose between competing companies. These straightforward strategies simplify the often complex choices businesses must make about branding, suggest ways to allocate investments more effectively, and enable businesses that provide goods or services to make educated choices about this key element of corporate strategy.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Informazioni sull?autore
Lars Finskud is the director and founder of Vanguard Brand Management, a consultancy company specializing in brand strategy. He is a former brand specialist at McKinsey & Company and has worked with global clients in a variety of sectors, including fast-moving consumer goods, luxury goods, retail, financial services, pharmaceuticals, beverages, tobacco, and food industries.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
(nessuna copia disponibile)
Cerca: Inserisci un desiderataNon riesci a trovare il libro che stai cercando? Continueremo a cercarlo per te. Se uno dei nostri librai lo aggiunge ad AbeBooks, ti invieremo una notifica!
Inserisci un desiderata