Agile Marketing: The Incomplete Guide - Brossura

Smith, Gez

 
9780957275423: Agile Marketing: The Incomplete Guide
Brossura
ISBN 10: 0957275420 ISBN 13: 9780957275423
Casa editrice: Bunny Picnic, 2015

Sinossi

Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.

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Editore
Bunny Picnic
Data di pubblicazione
2015
Lingua
Inglese
ISBN 10 
0957275420
ISBN 13 
9780957275423
Rilegatura
Copertina flessibile
Numero di pagine
200
Contatto del produttore
non disponibile
Persona responsabile
non disponibile