The Cocoa Works, York: A History of Rowntree's and Nestle in Chocolate City - Brossura

Hutchinson, Alex; Maxton, James

Brossura

ISBN 10: 0957512503 ISBN 13: 9780957512504

Casa editrice: Nestle UK Ltd, 2013

Riassunto

This story takes us from the industrious Quakers to 1930s advertising men, from Victorian production lines to multi-billion pound take-overs. The history of York's greatest chocolate factory spans two World Wars and a hundred years of innovation. Legions of loyal workers weathered boom and bust to create world-renowned brands that still delight millions of people. The story culminates with the £2.5 billion acquisition by Nestle that ensured the Cocoa Works would still be making chocolate today. A high-quality publication, the book features hundreds of full-colour, glossy images, some of which are published here for the first time. Alex Hutchinson's commentary has drawn on official records that have been unavailable to other researchers to bring the story of the Cocoa Works to life.

Su questo libro

Recensione

FOR generations of children and chocoholics and for thousands of residents, the name of York has been synonymous with sweets. Now, the history of one of the city s most famous empires has been retold in print, in a new book, The Cocoa Works: York. Alex Hutchinson, heritage assistant at Nestlé UK, and James Maxton, communications manager, have collated hundreds of old Rowntree and Nestlé images of staff, sites, advertisements and packaging designs, and turned them into a striking 184-page book. Through words and images, it charts the growth of the firm from its humble beginnings in York city centre, to becoming one of the biggest food companies in the world. It tells of the first Rowntree s factory on the banks of the River Ouse in the 1800s; the firm s expansion in the 1920s; and the creation in the 1930s of brands that would become legendary, such as Smarties, KitKat and Black Magic. It recounts the tumultuous war years, when the site in Haxby Road became a munitions factory; the post-war re-emergence and recovery; the merger with Mackintosh s in the 1960s; the big brands and big budgets of the 1970; and the takeover by Nestlé in 1988. And it tells also of the firm s expansion globally since, and the enduring dominance of KitKat, which now sells 564 fingers every second. The stories behind individual brands are also told, and everyday workers are captured at work and play, labouring in the factory, eating lunch in the canteen, or playing sport. The Cocoa Works: York is available to buy online at amazon.co.uk/The-Cocoa-Works-York-Rowntrees/dp/0957512503 --The Press, 29th April 2013

L'autore

Alex Hutchinson, industry recognised expert on the history of chocolate in York, reveals secrets from the Rowntree's company archive.

Dettagli dell'edizione

• Editore: Nestle UK Ltd
• Data di pubblicazione: 2013
• Lingua: Inglese
• ISBN 10: 0957512503
• ISBN 13: 9780957512504
• Rilegatura: Copertina flessibile
• Numero di pagine: 200
• Contatto del produttore: non disponibile
• Persona responsabile: NESTLE' IT.SPA(HEALTHCARE NU.); alessandra.magni@it.nestle.com; ; V.LE G. RICHARD, 5; MILANO; Italia