The 33 Ruthless Rules of Local Advertising - Brossura

Corbett, Michael

Brossura

ISBN 10: 096673839X ISBN 13: 9780966738391

Casa editrice: Summit View Pub, 1999

Riassunto

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don’t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.

Su questo libro

L'autore:

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.


Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.

Su questa edizione

• Editore: Summit View Pub
• Data di pubblicazione: 1999
• ISBN 10: 096673839X
• ISBN 13: 9780966738391
• Rilegatura: Copertina flessibile
• Numero di pagine: 199