The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team - Rilegato

Martin, Steve W.

Rilegato

ISBN 10: 0972182225 ISBN 13: 9780972182225

Casa editrice: Sand Hill Pub, 2005

Riassunto

This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.

Su questo libro

Product Description

Book by Martin Steve W

Dettagli dell?edizione

• Editore: Sand Hill Pub
• Data di pubblicazione: 2005
• ISBN 10: 0972182225
• ISBN 13: 9780972182225
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero di pagine: 208