CCatWork Book Desc Deploying a change is a serious matter, but learning about it doesn’t have to be. Contagious Commitment at Work: Applying the Tipping Point to Organizational Change takes a lighthearted approach. It uses first-person accounts to illustrate proven methods to engage employees in change, taking advantage of humor and cartoons to emphasize key points. An organizational change initiative may include new technology, processes, or structures, but organizations can only change when people in them change. When employees think differently about their work and approach their jobs aligned with the change, they influence their coworkers and move the initiative forward. Contagious Commitment at Work provides leaders with a road map for involving employees in any new initiative, thus ensuring success.
Praise for Contagious Commitment at Work
With Andrea Shapiro s Tipping Point model, I have a suite of materials to effectively guide change. Contagious Commitment at Work, with its wealth of stories, speaks directly to the leaders who ask for detailed examples from those who have gone before them. I’ve used Andrea s work to cut months out of change deployments and dramatically improved my change adoption rates.
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