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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy: Earn More Customers by Aligning Sales &Marketing to Way Businesses Buy - Brossura
Sinossi
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management "highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA
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L'autore
Hugh has learned from, and provided advice to, some extraordinary individuals over the last 20 years. They have been investors, Boards, CEOs, Directors of Sales or Marketing, and other senior managers of global and local corporations, leading in their fields of IT and telecommunications. Hugh has personally led over 250 marketing growth projects in Australia and Asia, whilst MathMarketing and its partners have trained B2B marketers in Asia, Europe and North America via Funnel Academy. They've also helped many leading and aspiring businesses to develop a clear plan for growth with Funnel Camp. Hugh's passion is aligning Sales and Marketing to the way businesses buy. He is the author of The Leaky Funnel, the founder and CEO of MathMarketing, and a widely published writer and speaker on all matters 'funnel.'
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMathMarketing Pty, Limited
- Data di pubblicazione2003
- ISBN 10 0975135414
- ISBN 13 9780975135419
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine238
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The Leaky Funnel
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MathMarketing Pty, Limited, 2003
ISBN 10: 0975135414
ISBN 13: 9780975135419
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
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MathMarketing Pty, Limited, 2003
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ISBN 13: 9780975135419
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
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MathMarketing Pty, Limited, 2003
ISBN 10: 0975135414
ISBN 13: 9780975135419
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy: Earn More Customers by Aligning Sales &Marketing to Way Businesses Buy
Editore:
MathMarketing Pty, Limited, 2003
ISBN 10: 0975135414
ISBN 13: 9780975135419
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
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ISBN 10: 0975135414
ISBN 13: 9780975135419
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Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780975135419
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy (Paperback or Softback)
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ISBN 13: 9780975135419
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