Build a Brand Like Trader Joe's: After 20 years in the ad business, Mark Gardiner took a $12/hour job in a grocery store, and learned how one of ... brands was built, without advertising

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9780979167300: Build a Brand Like Trader Joe's: After 20 years in the ad business, Mark Gardiner took a $12/hour job in a grocery store, and learned how one of ... brands was built, without advertising

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

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About the Author:

Mark Gardiner is one of the world's most widely-read motorcycle journalists. Besides 'Riding Man', his books include 'Classic Motorcycles', 'BMW Racing Motorcycles: The Mastery of Speed', 'Year of the Raven', and 'Build a Brand Like Trader Joe's'. For more information visit: www.ridingman.com, www.bikewriter.com, www.revolutionaryoldidea.com, www.traderjoessecrets.com

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Gardiner, Mark E
Editore: bikewriter.com (2007)
ISBN 10: 0979167302 ISBN 13: 9780979167300
Nuovi Paperback Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
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Descrizione libro bikewriter.com, 2007. Paperback. Condizione libro: New. Codice libro della libreria P110979167302

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