Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
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Mark Gardiner is one of the world's most widely-read motorcycle journalists. Besides 'Riding Man', his books include 'Classic Motorcycles', 'BMW Racing Motorcycles: The Mastery of Speed', 'Year of the Raven', and 'Build a Brand Like Trader Joe's'. For more information visit: www.ridingman.com, www.bikewriter.com, www.revolutionaryoldidea.com, www.traderjoessecrets.com
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Descrizione libro bikewriter.com, 2007. Paperback. Condizione libro: New. Codice libro della libreria P110979167302