KnowThis: Marketing Basics, 4th Edition - Brossura

Christ Ph.D., Paul

Brossura

ISBN 10: 0982072252 ISBN 13: 9780982072257

Casa editrice: KnowThis LLC, 2021

Riassunto

KnowThis: Marketing Basics 4th edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, to name a few. The new edition also features expanded coverage of social networks, digital apps, consumer purchase behavior and much more. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading marketing resource. Contents: 1: What is Marketing? 2: Marketing Research 3: Managing Customers 4: Understanding Customers 5: Targeting Markets 6: Product Decisions 7: Managing Products 8: Distribution Decisions 9: Retailing 10: Wholesaling & Product Movement 11: Promotion Decisions 12: Advertising 13: Managing the Advertising Campaign 14: Sales Promotion 15: Public Relations 16: Personal Selling 17: Pricing Decisions 18: Setting Price 19: Managing External Forces 20: Marketing Planning & Strategy Appendix: Marketing to the Connected Customer

Dettagli dell?edizione

• Editore: KnowThis LLC
• Data di pubblicazione: 2021
• Lingua: Inglese
• ISBN 10: 0982072252
• ISBN 13: 9780982072257
• Rilegatura: Copertina flessibile
• Numero di pagine: 335
• Contatto del produttore: non disponibile