The Lateral Approach Series is about powerful management principles that produce results and bring out the best in people. A Lateral Approach, like a good pair of polarized shades, enhances conventional wisdom by applying new perspectives to common, day-to-day challenges.
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John became thoroughly convince when he talked to the senior management of Sales, Services and Engineering. Years after, John also became a senior executive. He also discovered that he became a business mystic himself.
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