Store Presentation & Design 3: Enhancing the Store Image - Rilegato

Pegler, Martin M.

Rilegato

ISBN 10: 098261280X ISBN 13: 9780982612804

Casa editrice: Visual Profile Books, 2010

Riassunto

With over 400 full-color photos, Store Presentation and Design No. 3 presents the finest examples of store design, merchandising presentation and displays and how every element of creative retail design-- the architectural, the store layout, the fixtures, lighting and the merchandise presentation all work together to turn a selling space into a profitable selling environment, that brings customers into the store to browse and buy.

The third book in a successful series, this exciting new edition of Store Presentation and Design No.3 highlights the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. The stores in this book vary in merchandise sold, target customer, price point, type of space and location.

Su questo libro

Dalla quarta di copertina

With over 250 full-color photos, "Store Presentation and Design Number 3" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a successful series, this exciting new edition of "Store Presentation and Design" presents the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. It provides direction on where new items, sales/clearance items, and general merchandise should be featured, along with visual demonstrations and photographs of how to effectively balance the sales (cash register) location with the customers' walking, resting, and shopping spaces. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.

Dettagli dell'edizione

• Editore: Visual Profile Books
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 098261280X
• ISBN 13: 9780982612804
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 223
• Contatto del produttore: non disponibile
• Persona responsabile: Simone Casetta; 0039 275422215; casetta@mondadori.it; ; Via Mondadori 1,; Segrate Milano; 20090; Italia