Brand Rituals: How Successful Brands Bond with Customers for Life - Rilegato

Raj, Zain

Rilegato

ISBN 10: 0984633707 ISBN 13: 9780984633708

Casa editrice: Spy Glass Pub, 2012

Riassunto

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

Su questo libro

L'autore:

Zain Raj is the chief executive officer of Hyper Marketing, the largest independent marketing-services network in North America. Hyper Marketing was formed by SolutionSet MediaWhiz Partnership's January 2012 merger with D.L. Ryan Cos., the largest independent promotion and shopper marketing firm in the U.S. The newly formed company has 1,300 employees in 24 offices across the country, and delivers digital, direct, data, local, promotion, and shopper marketing programs to some of the world's best-known brands. Ad Age recently defined Hyper Marketing as a “transaction-driven†network far different from the holding companies' business approach, which has been to tack on digital and sales-oriented capabilities to their traditional suite of services. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions.

Su questa edizione

• Editore: Spy Glass Pub
• Data di pubblicazione: 2012
• ISBN 10: 0984633707
• ISBN 13: 9780984633708
• Rilegatura: Copertina rigida
• Numero di pagine: 178