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Understanding China's Digital Generation: A Marketer's Guide to Understanding Young Chinese Consumers - Brossura
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A Marketer's Guide to Understanding China's Digital Generation China's Digital Generation is driving the country's rapidly growing consumer economy. These savvy young consumers are a powerful force, shaping China's markets now and for years to come. Drawing on the massive ProsperChina Quarterly Survey, this book presents a clear, practical view of how this generation acts, shops, and plans for the future. Ample comparisons are made between Chinese and U.S. consumers, providing useful cultural and behavioral benchmarks for marketers of consumer products and services. A must-read for global leaders developing, refining and implementing marketing and communication programs in the world's most challenging and complicated market.
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- EditoreProsper Business Development Corporation
- Data di pubblicazione2013
- ISBN 10 0984875611
- ISBN 13 9780984875610
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine324
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Editore:
Prosper Business Development Cor, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Paperback. Condizione: Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Codice articolo S_267059531
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Foto dell'editore
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Editore:
Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
Antico o usato
Brossura
Da: Wonder Book, Frederick, MD, U.S.A.
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Condizione: Very Good. Very Good condition. From the collection of Tom Verlaine. Verlaine was a guitarist, singer, and songwriter who was a founding member of the seminal punk rock band Television. He was known for his innovative guitar playing and songwriting, and he is considered to be one of the most important and influential musicians of the past 50 years. Codice articolo M06OS-01487
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Editore:
Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Editore:
Prosper Business Development Corporation, 2013
ISBN 10: 0984875611
ISBN 13: 9780984875610
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UNDERSTANDING CHINAS DIGITAL G
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