The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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9780984999309: The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups.  The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide.  Why?

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. 

This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability.  It will help you:
·        Avoid the 9 deadly sins that destroy startups' chances for success
·       Use the Customer Development method to bring your business idea to life
·       Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
·       Identify your customers and determine how to "get, keep and grow" customers profitably
·       Compute how you'll drive your startup to repeatable, scalable profits.  

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Inside Flap:

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.

About the Author:

About Steve Blank
Steve Blank is a driving force in innovation, helping to radically reshape how startups are built and how entrepreneurship is taught. His new Startup Owner's Manual is his latest addition for entrepreneurial practitioners. Steve created the Customer Development methodology that spawned the Lean Startup movement. He teaches entrepreneurship at Stanford University, U.C. Berkeley and Columbia. His blog, steveblank.com, is "must" reading among entrepreneurs. In 2011, Steve created the Lean LaunchPad, a hands-on class using Customer Development to train students as well as elite teams of scientists and engineers selected and funded by the U.S. National Science Foundation. Steve arrived in Silicon Valley in 1978, as boom times began, joining his first of eight startups. After 21 years the results were two deep craters, several "base hits," one massive "dot-com bubble" home run, and immense experiential learning that resulted his first break-through book, The Four Steps to the Epiphany.
 
About Bob Dorf
Bob Dorf is a serial entrepreneur, founding his first success at age 22 and, since then, six more--"two homeruns, two base hits, and three great tax losses," as he puts it. He's advised and/or invested in a score more startups since. Dorf is often called the "midwife of Customer Development," having critiqued early drafts of The Four Steps to the Epiphany; he and Steve have been friends and colleagues ever since. Entrepreneurial from his teens, Bob received his last W-2 almost 40 years ago, when he quit his editor's job at New York's WINS Radio to launch his first successful startup. When he's not running K&S Ranch Consulting with Steve, Dorf teaches "Introduction to Venturing," on Customer Development and getting startups right, as an Adjunct Professor at Columbia Business School.

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Steve Blank, Bob Dorf
Editore: K S Ranch, United States (2012)
ISBN 10: 0984999302 ISBN 13: 9780984999309
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Descrizione libro K S Ranch, United States, 2012. Hardback. Condizione libro: New. Language: English . Brand New Book. Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel? The Startup Owner s Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the `Business Model Canvas` as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a `new math` for startups: `metrics that matter for fueling growth`. The Startup Owner s Manual is a step-by-step, near-encyclopedic reference manual or `how to` for building a successful, scalable startup. Want to know what to do the first, week, month or year? What s the right distribution channel for your product? How to get traffic to your web site? ?and how to activate customers or users on arrival? Who are the right `first customers,` and why? ?plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It s the indispensible reference guide for any startup founder, entrepreneur, investor or educator. Codice libro della libreria AAS9780984999309

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Steve Blank, Bob Dorf
Editore: K S Ranch, United States (2012)
ISBN 10: 0984999302 ISBN 13: 9780984999309
Nuovi Rilegato Quantità: 10
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Descrizione libro K S Ranch, United States, 2012. Hardback. Condizione libro: New. Language: English . Brand New Book. Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel? The Startup Owner s Manual. The Manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the `Business Model Canvas` as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a `new math` for startups: `metrics that matter for fueling growth`. The Startup Owner s Manual is a step-by-step, near-encyclopedic reference manual or `how to` for building a successful, scalable startup. Want to know what to do the first, week, month or year? What s the right distribution channel for your product? How to get traffic to your web site? ?and how to activate customers or users on arrival? Who are the right `first customers,` and why? ?plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development Checklists. It s the indispensible reference guide for any startup founder, entrepreneur, investor or educator. Codice libro della libreria AAS9780984999309

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