Business Development on a Budget: The 25-Step Program for Building a Business Development Infrastructure in Your Accounting Firm - Brossura

Bissett, Martin

Brossura

ISBN 10: 098625892X ISBN 13: 9780986258923

Casa editrice: CPA Trendlines, 2015

Riassunto

From the Foreword Over his many years of working with accountants in the U.K. and abroad, Martin Bissett has developed a system that helps accountants learn to love selling. Well, maybe not love it, but at least understand and learn to do it. “Business Development on a Budget” distils his system and methods into a concise blueprint which, if readers follow it, will lead to their success. In “Business Development on a Budget,” Martin has done a masterful job of using this technique to illustrate some fairly complex ideas. By starting with the story of “Alex,” one of his clients who has enjoyed success by using his methods, he helps readers see and understand their own business development weaknesses, and more importantly how they can address them, through the eyes of one who has successfully done so. By then taking readers through the blueprint, Martin completes the process of teaching his methods in a highly practical way. There is a well-known quote by Albert Einstein that says, “Nothing happens until something moves.” This has been adapted by sales experts to say, “Nothing happens until someone sells something.” If this latter is true, it could be the reason many accounting practices find it difficult to grow. Traditionally, the accounting profession has put heavy reliance on referrals and recurring fees, producing the illusion that they didn’t need to sell. In fact, for many years the perception was that they shouldn’t sell, as it lowered the status of the profession. And in the United States, it was illegal until 1977. In today’s competitive business world, that attitude no longer leads to success, and certainly not growth. As a communications expert who spends a lot of time explaining ideas to people, I’ve often found telling a story to be an effective way to illustrate a point. I hope this book finds its way into the hands of many accountants who will not only read it, but successfully grow their practices by following the process it describes. – Helen Wilkie, Communications expert and author of “Make Your Words Count: A Short Painless Guide to Business Writing for Accountants,” Toronto

Dettagli dell'edizione

• Editore: CPA Trendlines
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 098625892X
• ISBN 13: 9780986258923
• Rilegatura: Copertina flessibile
• Numero di pagine: 164
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile