Objection Free Selling: How to Prevent, Preempt, and Respond to Every Sales Objection You Get - Brossura

DeGroot, Robert

 
9780986405839: Objection Free Selling: How to Prevent, Preempt, and Respond to Every Sales Objection You Get

Sinossi

Had enough? Are you ready to stop the endless rejection by objection?

Learn how to PREVENT the 85 most common sales-stopping objections from ever entering your prospect’s mind and PREEMPT those already there.

Join the thousands of salespeople around the world who learned the secrets to objection-free selling.

Most sales books talk about “responding” to objections. A few briefly mention that you can “preempt” them. None, however, focus on ways to systematically “prevent” them from entering the prospective customer's mind. Curious.

Research with thousands of salespeople across industries demonstrates:

  • Objections that stop almost all sales are common and repetitive.
  • Specific Buyer Beliefs, when missing or weak cause these objections.
  • There are many ways to establish these beliefs to prevent the objection from even entering the prospect's mind.
Test this:
  • Before you buy something, this book for example, what is one thing must you believe about it?
  • If you don’t believe that, what objection comes to mind?
  • But, if you did believe that, what happens to the objection?
You just demonstrated that a missing Buyer Belief caused the objection and that when the belief is in place, the objection goes away.

Analysis reveals:
  • There are 10 of these critical Buyer Beliefs in which you can categorize all sales objections.
  • You get most of your objections in just three or four categories of missing Buyer Beliefs.
  • Learning how to prevent, preempt, and respond to a few objections in each category will handle all objections in that category.
  • It doesn’t matter which sales model you are using if you’re still getting objections. This process works with all of them.
In this book there are 874 examples of how to prevent, preempt, and respond to each of the 85 most common sales stopping objections. They are categorized by the missing Buyer Beliefs so you can easily find the ones you need.
  • Scan the master list of objections and make a note of those that are similar to the ones you get.
  • Look them up in the book and personalize the recommendations to your sales situation.
  • Write the objection on one side of an index card and and your custom strategy on the other side.
  • Build your own objection prevention, preemption, and response book and deck of flashcards.
  • All the selling skills necessary to implement every recommendation are included in the book.
Right now:
  • If you are actively engaged in selling your ideas, products, or services, probability has it that you are facing sales stopping or stalling objections, the answers to which are in this book.
  • Could these potentially stalled or lost sales be enough to cost-justify the price of this book?
Easy answer? Yes. Buy now.

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