Traversing the Valley of Death: A practical guide for corporate innovation leaders - Brossura

Markham Ph.D., Stephen K; Mugge, Paul C

 
9780990985310: Traversing the Valley of Death: A practical guide for corporate innovation leaders
Brossura
ISBN 10: 0990985318 ISBN 13: 9780990985310
Casa editrice: Stephen K Markham, 2014

Sinossi

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Informazioni sull?autore

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Editore
Stephen K Markham
Data di pubblicazione
2014
Lingua
Inglese
ISBN 10 
0990985318
ISBN 13 
9780990985310
Rilegatura
Copertina flessibile
Numero di pagine
214
Contatto del produttore
non disponibile
Persona responsabile
non disponibile