Powering the Home: Fifty Years of Advertising Home Appliances (1920-1970) - Brossura

Ruth Artmonsky; Stella Harpley

Brossura

ISBN 10: 099358781X ISBN 13: 9780993587818

Casa editrice: Artmonsky Arts, 2016

Riassunto

The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and 'luxury' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today. This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth's eye include "an advertisement for a gas iron, and a rare one of a man admitting he might be able to do the laundry when the house purchased a washing machine." Discover all this and more in Powering the Home.

Su questo libro

Informazioni sull?autore

Ruth Artmonsky is a respected design historian who has written several books on the subject. This book was written in collaboration with her daughter, Stella Harpley.

Dettagli dell'edizione

• Editore: Artmonsky Arts
• Data di pubblicazione: 2016
• Lingua: Inglese
• ISBN 10: 099358781X
• ISBN 13: 9780993587818
• Rilegatura: Copertina flessibile
• Numero di pagine: 96
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile