Page-turning practical and essential tips for success in the Japanese market—from communicating to negotiating, product selection to distribution, management to sales
Navigating Japan’s Business Culture: A Practical Guide to Succeeding in the Japanese Market delivers clear, specific information to help executives understand and successfully navigate the numerous obstacles that confronted when foreign companies do business in Japan.
Unlike “cultural intelligence” books that describe Japanese social etiquette, this book goes straight to the cultural values and social customs entwined in Japanese capitalism that make their capitalism so different from Western capitalism—and therefore can become stumbling blocks for gaining success in the Japanese market. Readers will come away with specific guidance on how to
This book is filled with page-turning practical wisdom and case studies covering communication goals to negotiating, product selection for the Japanese market to distribution services, management to sales. Azar provides valuable direction by
Ignore the important cultural differences highlighted in this book at your own business risk if you are working in or plan to enter the Japanese market. The case studies the author includes underscores the wisdom shared throughout the book.
This book will be of interest to and benefit three groups of readers:
If you are or plan to be doing business in Japan, read this book now!
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Robert Azar is an intercultural management expert who has spent thirty-five years and counting in the milieu of Asian culture. He has logged over a million flight miles traveling to, from, and within Asia and lived in Japan for six years and Seoul, Korea for one year. He has worked for Japanese companies and, over the last twenty-five years, has very successfully developed and managed U.S. businesses in Asian markets within a variety industries. His deep understanding of the intricacies of Asian culture and his fluency in reading, writing, and speaking the Japanese language, have been key to the success his clients have enjoyed.
Read more about Robert’s professional credentials and background at http://www.AsiaStrategicAdvisors.com.
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