The Talent Brand: The Complete Guide to Creating Emotional Employee Buy-in for Your Organization - Rilegato

Ordioni, Jody

Rilegato

ISBN 10: 0998727814 ISBN 13: 9780998727813

Casa editrice: Lid Publishing, 2017

Riassunto

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art of making a strong emotional connection from your organization and culture in order to drive your business forward. Direct in its approach, the book argues that everything from hiring employees to your consumer message must be in line with the company's brand. Broken down into four easily accessible and digestible parts, Holistic Branding is an essential book for leaders and business people interested in creating a dynamic and authentic brand that stands apart from its competitors in our highly competitive consumer age.

Su questo libro

Informazioni sugli autori

Jody Ordioni is a keynote speaker, author, founder and chief branding officer of Brandemix—a New York-based branding and communications agency that solves challenges through defining and marketing organizational culture to the people who drive business forward. With experience working across a wide range of industries from retail and tech to non-profit and healthcare, she is best-known for her work in keeping the relationship between the employee and employer authentic, engaging and true to the company's brand.

In her role as President of BRANDEMiX, Jody creates brand-aligned workforce communications that connect employees to cultures, companies and business goals. Her client list includes brand such as Avon, New York Life, Cerebral Palsy of NYS, and Cablevision.

Dettagli dell'edizione

• Editore: Lid Publishing
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0998727814
• ISBN 13: 9780998727813
• Rilegatura: Copertina rigida
• Numero di pagine: 229
• Contatto del produttore: non disponibile
• Persona responsabile: non disponibile