The last 50 years have been dominated by microprocessors and information technology. The next 50 will be dominated by living systems engineered to function as biological machines. Synthetic biology – the rapidly developing field that makes biology easier to engineer – is quickly transforming industries and changing the rules of business. In What’s Your Bio-Strategy? SynBioBeta founder, John Cumbers PhD, and messagingLAB founder, Karl Schmieder MS/MFA, interview the entrepreneurs and innovators making biotechnology easy and accessible, and disrupting trillion-dollar industries. If you wonder whether the news behind the daily biotechnology headlines might impact your business – and it will – this book is the best way to learn. Ultimately, the interviews are required reading for anyone interested in business, because the lessons they offer and the framework presented will help you prepare your business for the age of synthetic biology.
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