Articoli correlati a Attribution Modelling in Google Analytics and Beyond
- EditoreBlurb
- Data di pubblicazione2024
- ISBN 10 1006407006
- ISBN 13 9781006407000
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine480
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Attribution Modelling in Google Analytics and Beyond
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Mar2317530126864
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Attribution Modelling in Google Analytics and Beyond
Print on DemandDa: PBShop.store UK, Fairford, GLOS, Regno Unito
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781006407000
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Attribution Modelling in Google Analytics and Beyond
Print on DemandDa: PBShop.store US, Wood Dale, IL, U.S.A.
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PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781006407000
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Attribution Modelling in Google Analytics and Beyond
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9781006407000_new
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Attribution Modelling in Google Analytics and Beyond
Da: Chiron Media, Wallingford, Regno Unito
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Paperback. Condizione: New. Codice articolo 6666-IUK-9781006407000
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Attribution Modelling in Google Analytics and Beyond (Paperback)
Da: Grand Eagle Retail, Fairfield, OH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781006407000
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Attribution Modelling in Google Analytics and Beyond
Print on DemandDa: THE SAINT BOOKSTORE, Southport, Regno Unito
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 203. Codice articolo C9781006407000
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Attribution Modelling in Google Analytics and Beyond
Da: Russell Books, Victoria, BC, Canada
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Paperback. Condizione: New. Special order direct from the distributor. Codice articolo ING9781006407000
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Attribution Modelling in Google Analytics and Beyond (Paperback)
Da: CitiRetail, Stevenage, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: new. Paperback. Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it is the real challenge. This book has been written to help you implement attribution modelling in your organisation. This expert guide will help your organisation think about marketing holistically. It will teach you to leverage the knowledge of attribution modelling while allocating your marketing budget and helping you understand your users' buying behaviour. In this book, there is a strong focus on using Google Analytics and other Google tools and technologies, such as Google Ads (AdWords). I have explained various attribution models mainly in the context of Google Analytics. However, a large portion of this book does not deal with Google Analytics at all. So even if you have never used Google Analytics before, you can still benefit from this book. To get the maximum benefit from this book, you will need a working knowledge of Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. Any person who wants to improve the online performance of their business and marketing campaigns should read this book. Online marketers, web analysts, and data scientists will benefit the most from this book. If you have a strong background in traditional marketing mix modelling you will benefit tremendously from this book because it will enable you to integrate attribution modelling data with your MMM data. By feeding the attribution modelling data to your MMM model you can truly measure your overall marketing effectiveness and fix attribution issues. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9781006407000
Quantità: 1 disponibili
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Attribution Modelling in Google Analytics and Beyond
Da: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 480 pages. 10.00x8.00x1.30 inches. In Stock. Codice articolo x-1006407006
Quantità: 2 disponibili