Writing for the Reader's Brain: A Science-Based Guide - Brossura

Douglas, Yellowlees

Brossura

ISBN 10: 1009221841 ISBN 13: 9781009221849

Casa editrice: Cambridge University Press, 2024

Riassunto

What makes one sentence easy to read and another a slog that demands rereading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology, and psycholinguistics, this book provides a practical guide on how to write for your reader. Its chapters introduce the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrate how to use these features to bring your writing to life. This science-based guide also shows you how to improve your writing while also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

Dettagli dell'edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2024
• Lingua: Inglese
• ISBN 10: 1009221841
• ISBN 13: 9781009221849
• Rilegatura: Copertina flessibile
• Numero di pagine: 298
• Contatto del produttore: non disponibile
• Persona responsabile: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Germania